Mark Runiewicz of TAEFL is speaking twice
The ‘Going Global’ banner above the doors of London Olympia in early December will leave visitors in no doubt that the event is a spotlight on the world of exporting. Without limit on the target markets or product sets which the exhibition and conference encompass, the organisers have set out to create a brand that appeals to the broadest demographic; providing a commercial boost to a UK export market targeted to reach £1 trillion a year by 2020.
If they have done their visitor marketing correctly and attracted stand holders from across the spectrum of export services, they have the basis for an event that will become a long-term fixture in the export calendar.
The fact that the Going Global conference and exhibition will be in its fifth ‘edition’ when it opens on December 3 for two days would suggest that the Prysm Group has targeted the event successfully and secured critical mass for the event. Going Global was launched back in 2013 as a venue where both current and potential exporters can hone their skills when it comes to selling overseas. It has grown steadily and there will be over sixty exhibitors at this event.
The speed with which opportunities for exporting are evolving has justified the organiser’s decision to hold the event twice a year, in May and November. It alternates between the ExCeL in London Docklands and the London Olympia venue,
In the two years since the first outing of Going Global, the emphasis on particular regions or national markets has changed. The BRICS countries were high on many UK exporters’ agenda around the time of the first show in November 2013. The slowing down of the Chinese economy, restrictions on trade with Russia and stagnation in Brazil have changed the dynamics of that grouping and highlighted the need for exporters to identify new opportunities. The event organisers have adjusted their offering accordingly.
Event Director Simon Chicken noted that “Even within the past six months since that last show at ExCeL, there have been structural changes which will have an impact on exports. The lifting of many barriers to trade with Iran, for example, has opened up new opportunities for UK exporters. Anyone contemplating selling into the country needs specialist advice and logistical support which would not have been found at Going Global a year ago. We have brought in a specialist on Iran as a keynote speaker. His knowledge of that country and its markets will help put potential exporters on the right track.”
TAEFL sees event as an important route to companies needing help
While the organisers have been fine-tuning their conference agenda and specialist participants, there is a core of exhibitors at Going Global whose services are of potential interest to all exporters irrespective of the regions or vertical markets they are addressing.
Trade & Export Finance (TAEFL), for example, has taken a stand at the event each year since its inception to increase visitor awareness of its support services primarily for the SME. Going Global is seen as an important platform for introducing the company to that audience.
TAEFL will be launching a new £1 million fund at the event to help exporters who have confirmed orders but experience difficulty in obtaining finance to fund the gap between receiving an order and shipping the goods. This may involve covering the cost of purchasing materials and components from overseas suppliers in order to fulfill the orders.
It is an area where support from conventional banking sources is rarely forthcoming, and the situation has become progressively more difficult for SMEs. Mark Runiewicz, the Trade & Export Finance CEO, is a keynote speaker on both days of Going Global on the provocative theme of “Financing Exports – When the Computer says No!”. These seminars draw on Mark’s extensive knowledge and experience of the alternative finance market, from which funds are more readily available to support SME exporters.
To have launched the show as a standalone event would have been an excessive risk for any organiser, so Going Global was designed as a dedicated space alongside The Business Show, another Prysm event. Simon Chicken explained that the first export show was able to draw in visitors from the larger event to give it the traction which all new shows need but so often fail to generate. “While there continues to be a steady flow of visitors crossing from The Business Show into Going Global, our event has developed a life of its own independent of its longer established partner. There is a clear financial benefit in running the shows in parallel, and that is the reason why we have continued with that format.”